Newly introduced products and services need strategies that are suitable for the local market because each country's culture, language of communication and marketing functions differ.
With our consultancy services, we analyze your existing and potential audiences and develop the most suitable marketing strategies for your brands in line with your marketing goals in Turkey, Europe and America. We also offer solutions to advertising and digital media communication regarding your brand's efforts to prevent its competitors with cost-planning strategies in order to ensure its awareness in ever-growing digital platforms, and undertake monitoring and reporting. In addition to consulting you on this journey, we also provide you with inhouse operational support at our German and American branch company.
E-Commerce and Marketplace Consultancy
For companies that want to do e-commerce in domestic or international target markets, we provide consultancy services with our expert staff in finding marketplaces suitable for their marketing goals and expectations and opening shops in selected online sales channels.
In addition, we open your stores in Amazon Europe and Amazon America marketplaces, and we work integrated with you to ensure that your brand is positioned in these marketplaces.
Within the scope of our online Market research service, which is one of the services we provide;
Analysis of competitors' shares in the market, how many competitors you have, distribution of competitors dominating the market with competitor analysis,
Comparative analysis of the sales numbers and quantities and qualities of the product or products targeted to be sold on an annual/ monthly/ periodic basis with the volume research conducted on a product basis,
In profitability research, average sales prices of the product or products targeted to be sold, min-max sales price analyses, cost calculations of sales channels and variation reporting within variable costs,
In the product comparative analysis, the comparison of the technical characteristics of the product or products targeted to be sold according to the market structure and its suitability for geographical market locations are investigated.
Product Analysis and Reporting for the Target Market Place
We interpret the detailed analysis of the products, calculation of the launch and advertising costs, target price, competitor and market share information in order to decide the products that can be offered for sale in the selected market place and share them with you in detailed reports.
Product Preparation
Product preparation includes the operations and calculations that should be followed in order to list the product/ products that are decided to be sold by following the right steps and to be ready for sale. Briefly, it can be summarized as the preparation of product promotional contents, visual preparations (creating appropriate visuals for the marketplace with professional photography, video shooting), extraction and calculation of cost items, evaluation of packaging options and international barcoding and similar services.
Exports
In addition to providing consultancy services related to the documents and procedures for the export operation of the commodity you will export to America and Europe, we undertake the operation process for the solid exports of the requesting customers.
- Evaluation of logistic operational preferences (air, sea, land)
- Information on tax legislation according to market place preference
- Storage preferences
- Production timing by export times
- Nationalization services
- Consultancy services business partners
Online Store Management
In all the processes mentioned above, we talked about the suitability of the sales of the target product in the target market and the services in the fields of research and analysis such as operation and cost management.
After all these processes, it is time to bring your product or products ready for sale to the customer.
Store opening can be in both your own online sales site and one of the online marketplaces. Although our needs will differ at this point, in both cases, it includes important stages such as creating the visual editorial contents of your store, agreements and contracts to be made in the legal dimension of trade, obtaining brand registration, deciding on the advertising method for your needs and advertising management, social media integrations, Ceo optimizations, payment and cargo integrations, supply chain and cargo planning, customer recognition and increasing store efficiency, and store reporting to understand the needs of the market and to respond to consumer needs with the right methods, and expanding sales channels.
After-Sales Support Training Service
The most important stage that will create competitive value and make a difference for your brand starts after the sale of the product. Once the sale has taken place, it has always been a platform that can convey customer satisfaction, requests or complaints to you and quick and solution-oriented returns to incoming messages have always been the reason for customers' preference. The main service, which can make a difference from competitors, is to analyze after-sales demands correctly and provide the right directions with a team that is familiar with return policies, passing through feedback at the right time in the local time zone of the marketplace.
At this point, as HES Marker team, we inform you about the most appropriate customer support program in order to ensure customer satisfaction, and we provide after-sales support training service if you request.
European Short-term Storage, Customs and Logistics
Supply chain management constitutes the most important rings for effective marketing and sales of products. Even the smallest omissions in the supply chain can cause the whole process to be disrupted and all marketing activities to date wasted.
As HES Marker team, we manage this process for you so that you do not experience disruption in the supply chain, we provide short-term storage of your products in our warehouses in Europe and America with our consultancy and operation regarding your logistics and customs clearance processes within the scope of exports, and we aim to reduce your workload. We provide convenience and cost advantage in your inventory management. We provide brand registration services for your products on online platforms.
Company Opening and Incentive Management in the Target Market Country
In line with the objectives, we provide guidance and support for the opening of companies in the European region and America where market research has been conducted, e-commerce and sales decision has been made, and we offer effective solutions to our customers with our local service provider business partners.