Sub-contextual Advertising Studies
Underline advertising (commonly referred to as Underline promotion / Underline marketing / BTL marketing / BTL advertising) consists of very specific, memorable and direct advertising activities focused on targeted consumer groups. Underline, often known as direct marketing strategies, it focuses on transformations rather than creating the brand. Below the Line (BTL) communication is not traditional in nature, it is done at the micro level and forms part of non-media communication.
Underline advertising examples and types generally consist of printed materials.
Brochure (Flyer) Design can be exemplified as catalog design, poster or poster design, packaging design, promotional product design, mailing designs, magazine or newsletter design, label design, event organizations.
Importance and Advantages of Underline Advertisements
- The most important advantage of underscore ads is that they are “directed directly to the target audience”.
- Another important advantage is that, in terms of budget, sub-line ads can be made to much more appropriate budgets compared to mass advertising channels.
- In summary, subline ads are both cheaper and provide direct access to the target audience.
Printing
HES Marker aims to meet all your needs with its printing capacity and wide range of printing services. With our many years of experience, we offer you the most suitable printing service recommendations and solutions that will take your projects one step further.
The key feature that makes our printing services different from other companies is our team who performs its job perfectly. In our 20 years in the sector, it was this team that surpassed the most demanding tasks and the catch delivery times that had nail feeding.
How do we do that? It was not only our flawless customer service approach that made our success possible, but our investment in the latest printing technology.
We are proud that our customers are returning to us and continuing with us. More than half of our customers have been with us for more than a decade, and new customers who call us every day join our family.
You can contact our expert staff to learn more about our printing services or to get your business done immediately.
Promotion
Every item that your current customers or potential customers see, represents your business. So it must be of professional quality and enhance your corporate image. Don't forget that the first impression is very valuable!
We design useful, tangible products tailored to your logo, company name or custom message. Promotional products and merchandise can have a lasting impact over the years.
Whether you are planning a trade show or a product launch or marketing campaign, we aim to meet all your needs. Hes Marker will add sparkle, style and consistency to your strategy initiatives. We do not sell products; We offer solutions that focus on your business!
Advertising Activities Above the Intersection
Overline advertising (commonly referred to as Overline promotion / Overline marketing / ATL marketing / ATL advertising) consists largely of non-targeted and wide-access advertising activities. ATL communication is done to create the brand and inform customers about the product. Conversions are less important in ATL ads. It is done at the national, regional or larger regional level and the audience is covered by such promotion. It is used to make an impact on media, companies and their products such as television, cinema, radio, newspapers and magazines.
To make it simpler, ATL marketing includes mass marketing strategies that are largely aimless and focused on building the brand.
Importance and Advantages of Overline Advertising
- Wider Access: Overline advertising tools have wide (national / international) access.
- Connect Better with the Audience: Media such as TV and radio use audio images that can better connect with the audience.
- Branding: Media advertising is an important tool for identifying and realizing brand identity. A brand is created by customers. The role of marketers in brand creation is to reach as many potential customers as possible and communicate creatively about the brand and its advantages. Therefore, marketing over the line plays an integral role when it comes to branding.
Video Production, Teaser & 3D Animation
We listen to you carefully, develop strategies and implement the design of our dynamic designs.
The main services offered by HES Marker to its valued customers are;
Dynamic motion designs specially created for you that interest your audience and convey your message. Comprehensive VFX services ranging from rotoscoping, Match-moving and compositing, implementation, tuned supervision and management.
Our Motion Design service includes all video production services especially; Ads, Documentaries, Corporate videos, from scenario to screen, pre-production and post-production.
Photography Services
Images are the most important materials to reflect your corporate stance or to sell a product. Therefore, photography is a process that requires care. In this service, which requires a planned and regular working discipline, there are many important details that concern the photographer and the company receiving the service. Techniques used in product photography for e-commerce, webpage, catalog or brochures may vary.
If the photography service in question is to be purchased for a product, and you are selling products on an e-commerce site, or if you are going to do digital marketing through these photos, the product photo has a large share in the sale. In this case, if your customer is too far away to touch the product, he/she will make the purchase decision based on the photo he/she sees as a priority. The quality of photography will generate many ideas about your industry stance, brand identity, and product quality.
After identifying your target audience and performing the sectoral analysis, our team performs the photography, style study and assembly in accordance with your brand identity. It rewards your investment in your business by taking a creative perspective on photography and working with professional consultants.
OTHER SERVICES
