Creating a Brand Identity
Brand architecture is a challenge that comes with success. Without a consistent brand architecture, you get lost, and brands that do not reinforce each other emerge. Then your brand value is damaged by costs and incorrect strategies.
Let your brand character come to life in your corporate identity! We give your brand a strong look with the corporate identity products you need.
Brand and Corporate Logo Design
Creating a logo is sacred to an agency and forms the basis of the brand. Being part of the design of a logo is like being part of the birth of a child. For this reason, the visibility of your logo must be very clear on your websites, ads and business cards. We knowingly approach this with a dedication that inspires every logo design.
When it comes to logo design, HES Marker offers solutions with the right approaches to your brand with the accumulation of years of work. In this context, it is distinguished from many agencies in the sector by attaching importance not only to shape but also to quality. Achieving successful results, constantly influencing our customers, is due to having a repeatable process. Over time, we have improved our processes and experienced that this is the only way to succeed each time.
Product and Service Positioning
Positioning is complementary to market segmentation. In other words, when developing a product for consumers in a market segment that has identical characteristics with segmentation, information about this product is tried to be placed in the consumer mind by positioning. Positioning reveals the impression (image) that the business product has in the consumer mind according to competing products and other products of the business. This mental perception of the consumer may be related to a particular good, service, brand or store.
A consumer in a particular market segment has a mental impression of similarities and differences in the range of products offered to him here. Sometimes, an impression is created in the consumer's mind for a product that is not in the target market and an effect is made not to buy that product. If a positioning is made that the competitor product is too expensive, consumers are directed to more moderately priced products in the target market section. Positioning is accomplished through a comprehensive study of product, pricing, distribution and promotion, which are marketing mix elements. Promotion policies will be determined by considering the basic characteristics of the consumer in creating an appropriate positioning in the market sections. In addition, a pricing appropriate to the economic characteristics of the target market is required. Geographical features related to the department will gain importance in determining the distribution policies.
Positioning according to competitors is based on information about competitor products and comparisons create the impression that consumers are superior to competitors. Comparative advertising gains importance in this regard.
There are seven different approaches to positioning strategies:
- Positioning by attribute
- Positioning by price
- Positioning by use or application
- Positioning by product users
- Positioning by product class (type)
- Positioning according to product characteristics and product utility
- Positioning by competitors
Campaign management
If the campaign is to be defined in terms of the advertising sector, it is an intense and widespread period of activity about a product, service or image with a certain start and end time. One of the things that those who take steps in the marketing world should know is to be able to plan and implement campaigns.
Today's world is a world where technology and the world are intertwined with life. This situation also required differentiation in commercial matters. It is also about being successful in digital marketing and making quite high profits. Brand campaign is the most important issue in digital marketing. Attention should be paid to the brand offered to the customer, the function of the brand, the identity of the brand and how it is reflected to the customer. When a brand is created, the biggest goal should be memorability. Brands that are memorable and seen as a familiar element are the brands preferred by the customer. In order to be successful in the commercial sector, it is necessary to implement certain strategies and manage the brand well. It is not possible for companies or organizations to succeed without support in the initial phase. The most important issue here is to get brand consultancy support.
In consultancy service, assistance is provided in all matters such as conducting brand campaigns, the success of advertising campaigns and producing creative campaigns. These aids are useful in determining the brand identity and how the brand should remain in people's minds. The visual objects of the brand, the messages to be conveyed to the people in the advertisement, remarkable advertisements are included in the works. Creating effective campaigns by producing creative ideas with brand consultants is the most effective work.
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